Web analytics can be one of those enigmas companies face when getting their marketing going. For years it was all about visits and bounce rates but as the web has matured and we’ve learned more about the behaviors of our visitors there is so much more. Web analytics was also confined to just the PC but with the explosion of mobile we need to look beyond what folks are doing on their little black boxes at home or at work.
Web analytic is truly a cross-platform discipline these days. For many companies it means tracking website, apps, storefronts and more. With the ever growing connectedness of society today you need to be on top of your game and know where visitors are coming from, what they are doing on you website or app and look for ways to improve the experience so you can ultimately get them to do what you want them to do whether it is an interaction, a sale or some other exchange between you and them.
Here at Creative Town we have over 10 years experience with web analytics. While we predominantly deal with Google Analytics, due to the shear adoption of the service, we also have experience in utilizing some of the other top web analytics platforms out there. Drop us a line and see if we can help get your data organization and reporting in order.